About Us


A small experienced Team dedicated to few premuim brands only.

Time is precious and cannot be extended.

That is why our policy is to work with only few clients in order to deliver the best work as possible. Thus, when we contact distributors and consumer electronic buyers, we are sure that they will pay close attention to new brands we propose.

After working for premium French tech / IoT brands like LaCie, Parrot, Withings, Ledger, Netamo, I launched in 2022 Bel Ami Agency to offer a flexible solution to Sales Directors. Short term or long term, our missions could be in booth EMEA and APAC areas as we used to work for years on those markets.

Our Retailers

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Our Core Values

  • A member of YOUR Team
  • A premium distribution network
  • IoT & hardware specialist
  • Full transparency

What Our Clients Say

I had the pleasure of working with the agency on the launch of our Hestia smart telescope, which was our first product suitable for distribution. The working relationship was excellent throughout the project, with Guillaume's extensive knowledge of the market and key players in a large number of countries. His support was invaluable in saving us time and helping us avoid the main mistakes when deploying a high-tech product in retail.
Xavier C. - COO at Vaonis
It was good to work with Bel Ami Agency. Professional & friendly people, with quick feedback from the market and progress with key retailers and partners. Good teamwork and communication with our HQ team in Oslo! Highly recommend Guillaume and team to launch your brand in the French market.
Tuyen O. - Sales Director at Airthings
We loved working with Gui when he chose DickerData/Exeed for the Withings distribution in Australia & New Zealand. Thanks to weekly exchanges with our team and quarterly visits in the region, we succeeded in launch and establishing this French brand locally in a very competitive fitness market. He did his best to support us internally at Withings and understand our local market. I would recommend Gui to any prospective vendor looking to fast track their expansion internationally
Des Ling - Sales Director at Dicker Data
Invoxia called on the Agency to replace for a few months an EMEA Sales Manager who was leaving the company. Finally, we have already been working together for 1.5 years in the Europe and United States zones. At the crossroads of business development, marketing and logistics, Guillaume is now a real member of the team, involved and efficient
Marion G. - Sales Director at Invoxia
For 1.5 years, Guillaume worked part-time within the sales team, responsible for maintaining and developing Netatmo in the Middle East and Asia-Pacific region. In a challenging distribution environment, he acted as a liaison between the Paris headquarters and local teams, also working in tandem with Marketing.
Francois Prez. - Sales Director at Netatmo
We called on Guillaume to fill in during a maternity leave in the Asia-Pacific region. He effectively managed the existing business while launching a structured prospecting campaign in new markets, particularly in India. The transition went smoothly, local partners were satisfied, and his regular presence in the offices enabled us to move projects forward seamlessly. Guillaume also stood out for his extensive network in the region, which was a real asset in strengthening our partnerships and accelerating certain exchanges. His ability to quickly build relationships of trust with our contacts, whether distributors, partners, or internal teams, greatly facilitated his integration and the progress of our projects.
Teddy Mulliez - Withings

Looking for an international Sales Manager ?

To lead a successfull international business development strategy is a challenge. To recruit a junior or a senior profile? At which cost? What about their international distribution network? What about a freelance business developer? Lets talk about it.

Connect with us!

Lets build together a strong base for your growth

When connected with us, you aren’t growing your business alone. We have your back and put in our best to contribute to the growth of your entire team and organization. So, if you are looking for the right agency that’ll help you build a good online presence and bring in more conversions and revenue, we are right here!

How to lead a successful international business strategy? The first step is to be sure that you have to right product to the new market targeted.

The second step is to find the right distributor to import your range and distribute it properly to consumer electronic resellers and onliners. Our mission is to work as a TEAM both with you and with your local PARTNER to establish a long term success story.

Get in touch
Get in touch